Twitter is a social media service created in March 2006 and launched in July of the same year. Through Twitter, people have the opportunity to tweet about any topic they want. In other words, they express their opinions on any subject they desire. Additionally, they have the chance to interact with other users. Twitter can be described as the internet’s SMS. Twitter, which became one of the top 10 most used websites in the world in 2013, is a giant platform that accommodates users of all ages!
With the increasing popularity of Twitter, different options have come into play. It’s possible to say that every brand, regardless of its size, advertises on Twitter! In other words, marketing activities are carried out through Twitter ads. However, it’s inevitable that marketing activities for a brand will get lost in the crowd in an environment where millions of tweets are sent every day. At this point, it may be possible to get ahead in competition through different Twitter advertising options.
What Are the Types of Twitter Ads?
Brands have the chance to attract traffic to their websites and gain potential customers through Twitter. In fact, it can be said that it is one of the best marketing channels as of the current date. The usefulness of Twitter ad options has been proven by research. It has been revealed that 63% of Twitter users follow small businesses. Therefore, a small business can achieve significant growth through Twitter.
- Promoted tweets stand out as the first among Twitter ad types. The advertiser has the chance to show and introduce themselves to people who do not yet follow them through promoted tweets. The tweet in question can be liked or retweeted like a normal tweet. However, there is a statement indicating that the tweet is promoted at the bottom of the relevant tweet. Promoted tweets attract attention as an effective advertising option. It finds its place in Twitter’s desktop and mobile applications. It is an efficient advertising option as it appears in the timelines of targeted users.
- When it comes to types of Twitter ads, many people think of promoted accounts. A Twitter user is introduced to other Twitter users who may find their content interesting but do not follow them. It is an advertising option that appears in the timeline of targeted users and indicates that it is a promoted profile.
- Trending topics on Twitter are extremely important. Every Twitter user can see the most talked-about topics on the Twitter application. In this regard, through promoted trends, there is a chance to promote a hashtag at the top of the “topics that may interest you” list. Thus, more people become aware of the campaign.
- Apart from all these types of Twitter ads, there is also an option for automatic ads. It is an ideal option, especially for those who do not have experience in social media advertising and do not know the budget they will allocate. When the feature called Promoted Mode is used, the best results are obtained from marketing activities. By paying a fixed fee, Promoted Mode ensures that the first 10 tweets of the user are promoted to the desired audience every day. However, not everyone can use Promoted Mode. Because the tweets must pass the quality filter. Accounts benefiting from Twitter Promoted Mode can reach an average of 30,000 additional people. In addition, they have the chance to gain 30 extra followers per month.
Reasons to Advertise on Twitter
There are multiple benefits to advertising on Twitter. First and foremost, Twitter ads are less expensive compared to traditional marketing and advertising activities. Additionally, ads can be customized. Twitter ads are efficient and attract attention with their successful results. Successful advertising activities are achieved through advertising options that directly address the target audience. In fact, research has shown that people who get to know a product through Twitter eventually start buying and using that product.
Brands attract traffic to their websites through Twitter ads. When it is considered that e-commerce is becoming more popular day by day, the importance of buying products and services online can be understood. Lastly, Twitter ads provide another advantage, which is controlling the behavior of the target audience. In terms of price-performance criteria, it is the best option.
How to Advertise on Twitter?
There are certain things that those who want to advertise on Twitter should know.
- First of all, a Twitter advertising account must be created. After logging into Twitter, go to ads.twitter.com. After entering the country and the time zone, press the approval button. This way, the Twitter advertising account is created.
- The Twitter user must decide what they want to achieve with Twitter advertising options. In other words, the target audience must be determined.
- In the next step, an ad group is created. Then, the Twitter user decides how much they want to pay for each engagement. Additionally, there is an option for automatic bidding. Moreover, among three different options, namely automatic, maximum, and target bidding, a choice can be made.
- The Twitter user must decide which tweet they want to promote. If desired, a new tweet can be created specifically for the ad. After the ad placement, the process continues. The target audience must be defined.
- The procedures for defining the target audience by gender, language, age, location, and technology must be completed.
- Finally, to start the advertising campaign, the start campaign button must be pressed.
