{"id":9071,"date":"2024-02-09T10:38:54","date_gmt":"2024-02-09T07:38:54","guid":{"rendered":"https:\/\/www.crmmedya.com\/?p=9071"},"modified":"2024-05-06T17:04:42","modified_gmt":"2024-05-06T14:04:42","slug":"iso-6523-a-strong-seller-signal-on-e-commerce-sites","status":"publish","type":"post","link":"https:\/\/www.crmmedya.com\/en\/iso-6523-a-strong-seller-signal-on-e-commerce-sites\/","title":{"rendered":"ISO 6523 Schema Marking \u2013 A Strong Seller Signal on E-Commerce Sites"},"content":{"rendered":"<p>If you&#8217;re looking to send a powerful seller and trust signal to the Google search engine in the global market, especially if you&#8217;re featured on Google Shopping, adding ISO6523 Schema markup to your site is essential. ISO 6523 is a meta-standard for company identifiers, covering various standards such as DUNS, GLN, LEI, National standards, VAT codes, and PEPPOL extensions (99xx). It consists of two main sections: the International Code Designator (ICD) and the Organization Identifier (OID). When using identifiers, avoid using the identifier feature alone! Instead, use TaxID and vatID along with country prefixes.<\/p>\n<p>&nbsp;<\/p>\n<p>{<\/p>\n<p>&#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<\/p>\n<p>&#8220;@type&#8221;: &#8220;Organization&#8221;,<\/p>\n<p>&#8220;name&#8221;: &#8220;Google France&#8221;,<\/p>\n<p>&#8220;address&#8221;: {<\/p>\n<p>&#8220;@type&#8221;: &#8220;PostalAddress&#8221;,<\/p>\n<p>&#8220;addressCountry&#8221;: &#8220;FR&#8221;,<\/p>\n<p>&#8220;streetAddress&#8221;: &#8220;8 Rue de Londres&#8221;,<\/p>\n<p>&#8220;addressLocality&#8221;: &#8220;Paris&#8221;,<\/p>\n<p>&#8220;postalCode&#8221;: &#8220;75009&#8221;,<\/p>\n<p>&#8220;iso6523Code&#8221;: [<\/p>\n<p>&#8220;0009:44306184100047&#8221;,<\/p>\n<p>&#8220;9957: FR64443061841&#8221;<\/p>\n<p>],<\/p>\n<p>&#8220;vatId&#8221;: &#8220;FR64443061841&#8221;,<\/p>\n<p>&#8220;telephone&#8221;: &#8220;+33 1 42 68 53 00&#8221;,<\/p>\n<p>&#8220;foundingDate&#8221;: &#8220;2002-05-16&#8221;<\/p>\n<p>}<\/p>\n<p>}<\/p>\n<p>The Organization type features various identification properties, such as \/duns, \/leiCode, \/globalLocationNumber, \/vatID, and \/taxID. Most of these identifiers can be expressed using the ISO\/IEC 6523 standard. ISO 6523 codes consist of an ICD value that identifies the type of code (e.g., 0060 for DUNS, 0199 for leiCode, or 9910+9920-9957 for European \/vatID) and an OID that identifies the organization within this framework.<\/p>\n<p>Therefore, we propose adding a new \/iso6523 property to the \/Organization type with values of the \/Text type. Alternatively, we could offer a structured type for \/iso6523 values with ICD and OID fields, but since \/leiCode allows values of the \/Text type, we suggest doing the same for \/iso6523 for consistency.<\/p>\n<p>&nbsp;<\/p>\n<h2>What is ISO\/IEC 6523?<\/h2>\n<p>ISO\/IEC 6523 Information technology is a structure aimed at identifying organizations and organizational units. It is an international standard that defines a structure uniquely identifying organizations and their units in computer data exchange, and establishes the registration procedure to obtain an &#8220;ICD&#8221; value, which is an International Code Designator. The standard consists of two parts: Part 1: Determination of organization identification schemes, it defines a structure for identifying organizations and their parts. The components of this structure include: The International<strong><a href=\"https:\/\/www.iso.org\/obp\/ui\/\" rel=\"nofollow noopener\" target=\"_blank\"> Code Designator (ICD)<\/a><\/strong>, which uniquely identifies the authority giving the code to the organization, with a maximum of 4 digits. An organization identifier, consisting of a maximum of 35 characters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking to send a powerful seller and trust signal to the Google search engine in the global market, especially if you&#8217;re featured on Google Shopping, adding ISO6523 Schema&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/posts\/9071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/comments?post=9071"}],"version-history":[{"count":1,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/posts\/9071\/revisions"}],"predecessor-version":[{"id":9072,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/posts\/9071\/revisions\/9072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/media\/9050"}],"wp:attachment":[{"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/media?parent=9071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/categories?post=9071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmmedya.com\/en\/wp-json\/wp\/v2\/tags?post=9071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}