Influencer Marketing

Digital media, which used to be an alternative to the conventional media, has now become mainstream and digital channels have produced a new profession dubbed “influencer“. The “Influencer Marketing” approach was introduced by this profession. So, what exactly is Influencer Marketing, and what are its advantages and disadvantages?
In Turkish, influencer marketing is synonymous as influent marketing. Influencer marketing is another name for this marketing scheme. Marketing and communication operations are carried out through online celebrities in this marketing approach, which represents technological advancements and the popularity of social media. This marketing approach is used by businesses that seek to make an impression with their products and services.

Considerations for Using Influencer Marketing

Influencer marketing is becoming more appealing as the number of individuals actively using social media expands, as does the amount of time spent on social media. Of course, there are other factors to consider when developing an effective influencer marketing strategy.
An influencer with mass-influence acts as a liaison between the brand and the client. As a result, it is critical that the influencer complements your brand. Because influencers know their audience better, you may listen to their ideas during the planning stage. Use genuine and natural content. Consider what you want to measure and the types of posts and platforms you desire. When looking for an influencer, consider the following questions:

  • Is the influencer capable of adapting to brand principles?
  • Is the influencer’s knowledge relevant to the brand?
  • What factors distinguish the follower profile, and how do they comment?
  • How many people do you think follow the influencer?
  • How frequently does he/she publish, how many views and interactions does he/she receive, and can these statistics fulfill the brand’s expectations?
  • Has the brand already cooperated with other brands in the industry? If yes, what are the distinctions and similarities between your brand and others?

To maximize engagement with influencer marketing, contact CRM Medya and receive expert assistance with all aspects of digital marketing.

Frequently Asked Questions About Influencer Marketing

Before starting Influencer Marketing with CRM Medya, we would like to address any concerns you may have. We've have collected a list of frequently asked questions from our clients to help you avoid making mistakes throughout the design process.

  • How Does Influencer Marketing Work?

    In the Influencer Marketing segment, the people (influencers) who will carry out this job are first analyzed and rated based on their significance. To achieve marketing, a brand awareness is built for this person’s following. Following that, promotions are carried out through the influencer to promote to the target population.

  • Does Influencer Marketing have Harmful effect?

    Every day, we are exposed to an average of 1000 advertisements. There are many different forms of advertisements, such as banners, branding, trade marks we use, and social media ads that we don’t even realize are ads. Influencer Marketing, on the other hand, provides the customer with a natural advertising environment and directs the consumer to the content.

  • Is Influencer Marketing Safe?

    Influencer marketing, one of the methods to make money without taking risks, can not affect your business as long as you find a social media influencer who will promote your product effectively. CRM Medya selects the social media influencers that will best represent your product on social media and methodically manages our work in all stages so that you may appeal to huge audiences.