Social media platforms are the broad term for online platforms where businesses, brands, or people may express themselves to their target audiences as they deem appropriate. With this explanation, it is easy to understand why social media is so popular. Individuals or businesses may easily contact their target audience via social media for little or no cost. More significantly, they can communicate their viewpoint, style, and opinions to others.
In addition, businesses have the option to pick the social media channels that best reflect what they want to convey. They can select Instagram if they want to market through images, YouTube if they simply want to reflect through videos, Linkedin if they want to be entirely corporate, Snapchat if they want to be entertaining, or Facebook for all of them.
In terms of preferability, social media outperforms conventional media such as television, newspapers, and movies. This is due to