Design of a Landing Page

Landing Pages are pages that are particularly designed for a product or to reach a certain audience in order to be employed in digital marketing activities and improve digital conversion.

The primary objective of Landing Pages is to entice visitors to take action. As a result, the page should feature recycling-related actions such as filling out forms, becoming a member, downloading papers, viewing films, and making payments.

Successful Landing Page Components

Speed: Speed is a critical component in the digital age. Visitors should not lose time while waiting for pages to load. The primary issues influencing performance include improper interface code, server difficulties, incorrect back-end coding, a lack of caching, a lack of AMP, and intense content entering.

Compatibility: The landing page developed must be mobile, tablet, and device compatible. For example, if there is a mobile compatibility issue in a campaign with a 70% mobile visitor rate, the campaign will have difficulty in achieving the success it deserves.

Design: The design phase is critical for a landing page to grab visitors’ interest, establish the user experience effectively, and design the interface correctly.

Content: Page layout is important in terms of getting to know the visitor and anticipating what they are looking for. The visitor’s experience with material such as video, graphic content, and text should be effectively organized. At this point, material that is as plain and clear as feasible will enhance the degree of return.

Strategy: In order to achieve favorable outcomes, it is essential to operate in accordance with the brand’s corporate identity. As a result, the message conveyed through design, content, and marketing should be congruent and concurrent.

Analysis: The success of the page is determined by studying it. A/B testing, heat maps, and even eye tests should be performed as needed to optimize the sites based on this information.



To market a product or service on a single page, first learn about the customer's recommendations, wants, and target demographic. Documentation should be supplied that includes information such as what the campaign or tagline is, what is expected from the user in the forms, and the text should be brief and succinct. The submitted data is forwarded to the design team.



With the documentation reviewed by our experienced design team, a design is built by considering where the user's attention will be drawn at first look, how to transfer the material without boring the user, and the noteworthy aspects that prevent the user from leaving the page in a short time. The design is sent to the customer for review, and if necessary, revisions are made before being given to our programming team.



Our professional code team optimizes the page to open as quickly as possible by including actions that allow the user to navigate the page for longer with the infrastructure that will adapt the transmitted design to google ads, and completes the coding process by including code information that provides google ad links with the form integration that the user uses to communicate. Before it is released, the work is forwarded to the customer for approval.



The customer-approved Landing Page design is published in the folder named according to the domain name (domain) to be published or in the main directory. Over the published URL, form testing and general checks are performed. If you use CRM Medya to receive advertising services, the relevant link is transmitted to our advertising department.

Frequently Asked Questions About the Landing Page

We would like to answer some of your questions before you start working on Landing Page projects with CRM Medya. To help you avoid making mistakes during the Landing Page creation process, we have created a list of frequently asked questions from our clients.

  • What is the purpose of a landing page?

    A landing page design is a great approach to generate more efficient returns on your advertising dollars. Your campaign or tagline is stated clearly and concisely in your landing page design, and there is a form integration where the user may contact you directly.

  • What factors influence the cost of landing page design?

    Prices vary depending on the content of the landing page design, the length of the developed page, the role in determining functionality, and the form structure.

  • How does the design of a landing page work?

    The product or service’s content is examined, and the design is designed with the target audience in mind. The design has been coded and published in accordance with Google standards.

  • What is a PPC landing page?

    They are landing pages that have been specifically developed for PPC (Pay Per Click), or cost per click, in your digital advertising campaigns. Each campaign need its own landing page design.