What is Bounce Rate?

What is Bounce Rate?
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Bounce rate, often wondered by website owners, is the percentage of all sessions on a website in which users viewed only one page, as defined by Google Support. Also known as the bounce rate, this concept is used to measure visitors’ habits and values ​​in using the site.

This rate is important because it provides information about the usage habits and tendencies of site visitors. Websites are designed not only to be viewed or recognized with just one action but also to create functional options for users. Therefore, it is considered undesirable if the visitor views only one page and then does not continue to use the site.


What is Bounce Rate?

Bounce rate is the value that indicates the behavior of leaving the site without clicking on another tab or message, without viewing any page other than the page they first entered. The ratio of users with such site usage behavior to all users gives the bounce rate. It is among the results that enable evaluation of the quality, popularity, directionality, and functionality of the site. This rate determines the usage habits of site visitors or target audiences. Therefore, it is regularly monitored and evaluated in site development studies.


How to Control Bounce Rates?

It is crucial to control this value, which provides information about the functionality of the site and user habits. Specific analysis tools are used to control bounce rates. Site administrators can access such analyses through their accounts.


How is Bounce Rate Calculated?

Bounce rate is fundamentally calculated by dividing the number of immediate exits by the total number of user visits. The behaviors included in this rate are:

  • User leaving the page by closing their browser.
  • User leaving the page by clicking the “back” button.
  • User leaving the site by entering a different address in the tab.
  • Waiting on the page for 30 minutes without any action.
  • Leaving the site by selecting an external redirection.
  • Visiting a page with a Google Analytics code that is not available on the website.


What Should the Bounce Rate Be?

The ideal average bounce rate varies according to the types and purposes of websites. Different rates are defined as ideal for different types of websites such as retail sites, portals, service sites, content sites, and landing pages. The ideal bounce rates vary according to the sectors. On average, it is suggested that this rate should be around 60%. However, for sales sites, it is normal for this rate to be between 10% and 40%. A bounce rate of up to 90% is considered normal for landing pages or blog sites.


Key Factors Affecting Bounce Rate

The key factors affecting the bounce rate are listed as follows:

  • The site having an amateur appearance.
  • Containing difficult-to-use instructions.
  • Untrustworthy site environment.
  • Impractical use panel.

In addition to all these, different features of the site according to sectors also affect this rate. There are organizations that provide expert support to increase interactions on your website, track visitor movements, and determine new strategies based on these analyzes. CRM Media performs professional web design processes and has analysis experts who regularly monitor this rate. For the best results and to gain momentum in interaction, you can also have bounce rate analysis and monitoring regularly.

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