What is SEO Agency, What Does it Do?

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What is SEO Agency?

SEO agencies work to ensure that websites are better understood by search engines by optimising their content, structure and links. They can determine the most suitable keywords for websites by conducting keyword research, and increase the rankings of websites in search engines by performing operations such as content optimisation, technical SEO and link building. In addition, SEO agencies can detect errors by analysing the website and help the website provide a better user experience by making corrections.

What Does SEO Agency Do?

SEO agencies provide search engine optimisation (SEO) services to help websites rank higher in search engine results pages (SERP). For this purpose, they perform the following operations:

Keyword research: It is a research to determine the most appropriate keywords for the website. SEO agencies can determine the most suitable keywords for websites by conducting keyword research.
Content optimisation: By optimising the content on websites, they ensure that they are better understood by search engines and appear in higher rankings. Content optimisation includes processes such as editing title tags, meta descriptions and subheadings on the website.
Technical SEO: They ensure the optimisation of the technical aspects of websites. This process includes improving technical aspects of the website such as speed, sitemap, mobile compatibility, SSL certificate.
Link building: By adding high quality and appropriate links to websites, they ensure that they appear in higher rankings by search engines. Link building includes factors such as links between websites and social media shares.
Analysis and reporting: They track the performance of websites and prepare reports to help them improve their SEO strategies and campaigns. These analyses provide information about the website’s traffic sources, search engine rankings and user behaviour. In general, SEO agencies offer a range of services to ensure that websites are better understood by search engines and appear in higher rankings.

Things to Consider When Getting SEO Service

Some important points to consider when getting SEO service are as follows:

Review references: Review the references of the customers that the SEO agency has worked with before and learn their success stories. References can give you important information about the quality of the agency and customer satisfaction.
Check experiences: Check the SEO agency’s experience and expertise in the industry. An experienced SEO agency can help you achieve better results for your business.
Learn the strategies: Learn the SEO agency’s strategies and business plan. This can give you an idea about how the agency will provide you with an SEO service and you can evaluate the suitability of the strategy for your business.
Set your cooperation expectations: Clearly set your expectations for cooperation with the SEO agency. This can prevent any problems that may occur during the cooperation process in advance and help your cooperation to be more efficient.
Does it follow current techniques: Check whether the SEO agency follows current techniques. SEO algorithms and strategies are constantly being updated, so it is important that the agency is up-to-date and adapts to these changes.
Understand pricing: Understand the costs of the services offered by the SEO agency. Fully understanding pricing can help you set your budget correctly and avoid unexpected costs.
Evaluate the quality of communication: Evaluate the quality of communication with the SEO agency. Good communication can help the co-operation go smoothly and efficiently throughout the process.

These factors will help you choose the right SEO agency.

How Long Should SEO Service Be Received?

How long SEO service should be taken may vary depending on your business needs, your goals and your industry. SEO is a long-term strategy and results usually take time. However, in some cases, shorter-term SEO services may also be required. Generally, a period of 3 to 6 months is required for SEO efforts to start yielding results. However, many factors can affect the results. For example, the age of your website, past SEO work, the level of competition for target keywords, and other factors in your industry can affect how long it takes to see SEO results. The minimum time for SEO service is usually 3 months, but this period can be extended according to the condition of your website. The needs of each business are different and each website is unique. Therefore, it is difficult to give a precise timeline on how long the SEO service will take. When working with your SEO agency, it is recommended to determine the time you will work together by discussing your goals and timeline. The SEO agency can offer you a strategy specific to your business.

Why Should You Work with a Professional SEO Agency?

Working with a professional SEO agency has many benefits.

Expertise: SEO agencies are made up of professionals who specialise in SEO. Therefore, they can apply the most effective methods to increase the digital presence of your business by determining the best strategies for optimising your website.
Technological infrastructure: SEO agencies constantly follow search engine algorithms and ensure that your website ranks high in search engines by using technological infrastructures suitable for these algorithms.
Analytical data: By collecting analytical data about your website’s performance, SEO agencies can determine which strategies work and which ones are insufficient. In this way, they can make the necessary changes for a more effective SEO strategy. Saving time and resources: SEO agencies help you focus on other activities of your business by saving your time and resources while carrying out SEO activities of your business.
Competitive advantage: With the increase in competition in internet marketing, SEO agencies can give your business a competitive advantage by ensuring that your business is ahead of its competitors.

For these reasons, a business’s SEO work with a professional SEO agency is an important step to increase the digital presence of the business.

How to Determine SEO Prices

SEO prices can vary depending on many different factors. SEO agencies usually make pricing based on the size of your website, your industry, your goals, the level of competition and other factors required for SEO services. The more intense the competition in your business sector, the higher the cost of SEO work can be. If the level of competition is high, more work may need to be done to rank among more keywords. In addition, the size and technical structure of your website can also affect the price of SEO service. Larger websites may require more content and technical optimisation. Therefore, their prices may also be higher.

The services offered by SEO agencies include many different services such as keyword research, content creation, link building, technical SEO and reporting. The scope and frequency of services offered by the agency can also affect prices. Finally, the experience and expertise of the SEO agency can also affect pricing. More experienced and specialised agencies can charge higher prices because they can add more value to your business. In general, SEO prices vary depending on your business needs and goals. SEO agencies usually offer you customised pricing and explain the scope of services and prices to you. A good Istanbul SEO agency will help increase the success of your business by offering an SEO strategy that suits your budget and the needs of your business.