Landing Page: What is it and What Should be Considered?

What is a Landing Page?

When we ask what a landing page is, it means “açılış sayfası” or “varış sayfası” in Turkish. The landing page is known as the page where users arrive after clicking on a link to your site. In other words, it is known as the page where visitors land after clicking on an advertisement leading to your site.

In digital marketing, landing pages direct visitors to specific actions to increase conversion rates. The nature of these actions depends entirely on your campaign. However, the general purpose is to attract visitors’ interest and encourage them to click on the button on the page. Where you will direct them after clicking is entirely up to you. At this point, it is important to have a clear call-to-action (CTA) on the page. For example: “Explore Now,” “Join Now,” etc.

The main goal is to get visitors to click on the CTA button on the page and direct them to the predetermined destination. With a well-prepared and targeted landing page, you can elevate your success and conversion rates in campaigns and promotions.

Why Use a Landing Page?

Today, companies engaged in e-commerce frequently use landing page applications to generate returns to their sites. Landing pages, which help explain services or products to customers arriving at the site, are preferred for many different service and sector areas. So why is a landing page preferred? Landing pages are generally known as redirect pages used by sites to attract visits using digital marketing techniques. Visitor clicks are targeted on landing pages, and a different action and return are aimed for on each page.

The purposes of using landing pages are as follows:

• Making a purchase
• Filling out a demo form
• Creating membership
• Subscribing
• Introducing products and services
• Informing about campaigns
• By taking these steps, it is possible to achieve the most effective conversion.

What are the Advantages of a Landing Page?

A landing page is a highly effective method for companies to generate returns, establish brand awareness, and achieve their goals. Here are some important pieces of information about the advantages of landing pages:

• It helps to prompt action from your customers.
• It contributes to brand awareness.
• Landing pages help increase conversions.
• They allow customers to learn about the company’s services and products.
• Personalized landing pages support direct access to the target audience.
• Landing pages help enhance user experience.
• They assist in gaining loyal customers.
• They provide additional information about your target audience.
• They provide information on which channels your target audience is using to reach your company.

Considerations When Creating a Landing Page

From many perspectives, the use of landing pages provides advantages, but it needs to be carefully prepared by professionals. While a correct and effective landing page can help you achieve the success you desire, incorrectly prepared pages can damage your brand’s online identity and even lead to unnecessary costs. For e-commerce sites, landing page preparation is crucial, and factors to consider include:

• SEO efforts
• Basic features
• Trust issues
• What you need to know before preparation
• Details related to design
• What to do after the campaign
• Usage of forms within the page

By paying attention to all these details, you can create a flawless landing page and ensure that your company becomes a strong brand, thus maximizing your earnings.

CRM Medya