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28 February 2024
The domain name represents the address and name of your website on the internet. Without this name, it is not possible to log in to your site, unless you have an IP address that belongs only to you. At the same time, since you can also use your corporate mail through this domain name, you should choose a name that is compatible with your company and your industry when choosing this name.
Now let’s come to the details you should pay attention to when choosing a domain name Domain names have many different extensions and each is evaluated separately.
For example; benimsitem.com is a domain name. benimsitem. there are com, net, org, com.tr, org.tr, net.tr, info, info.tr, web.tr and many more extensions.
First of all, if we need to make a distinction, there is an extension representing each country. The extension used in Turkey is the tr extension. tr extension domains in some of the document is required to make purchases. With the introduction of Trabis, the document part was deactivated.
You will make a site on behalf of your company and you need to buy a domain name. In this regard, you should first decide which one you want com/com.tr. com extensions are used more globally all over the world. Let’s say you want to buy a domain name with com.tr extension. Then the name you want to buy must be mentioned in your company title in your trade registry newspaper. If not, you need to have a trademark registration for this name you want to buy. Most of the domain names with Tr extension have such a procedure.
There is no document requirement for registering domain names without tr extension -com, net, org, etc. If the domain name you want to buy is not in use, that is, if it has not been bought by someone else before, you can buy it.
Regardless of the extension of your domain name, you should pay special attention to the front part. If you are buying for a company, you should pay attention to your company title. If your work can be explained in one word, you can also use it with the company title.
If you are in a formation such as an e-commerce and sales site, it may be a domain name that specifies the scope of your brand or the products you sell.
When evaluating all these, you should make sure that your domain name is catchy. You should not use domain names that are complicated to say and write, which will cause misunderstanding.
There is also a common misconception: the more words in your domain name for the search engine, the better; or if your search word is in your domain name, you will definitely rank first. Of course, it is not possible for the domain name alone to provide such a thing. The words in the content of your domain name alone do not provide a seo contribution. There are many important criteria for SEO, and choosing the right domain name is only one of the choices that will contribute to them.
Again, when choosing a domain name for your brand, you should also check the other extensions of the domain name you want to buy. Of course, there is no requirement to buy all extensions; but consider that the name you want to buy is another well-known site in the com extension. When you buy the net extension, you may cause negative situations for yourself. It can be thought that there is a connection between the two brands and this leads to confusion.
Let’s say you are opening an e-commerce site, choosing a domain name by making add-ons to the domain names of well-known big brands will not make positive contributions to you. On the contrary, you may encounter situations that will damage customer confidence. It is not difficult to choose a domain name that is completely unique to you and your products; but of course it requires labour.
You can get your domain names with com, net, org extensions for 1 year or 9 years during your first purchase. First of all, the fact that the end date is far away is a positive criterion in the eyes of Google. It is not enough on its own; but it contributes to your SEO efforts. Therefore, after opening your site connected to your domain name, you can extend the use of your domain name for at least 5 years. Afterwards, you should follow the end date of your domain name. If you miss the annual renewal time and forget about it for a while, you will not be able to buy that domain name again during the suspension period, and of course you will not have time to wait for it to fall empty again, so you will have to change your domain name.
Many sites offer special offers for domain name registration and transfer. It does not mean that the sites that campaign are bad; but have a brief idea about the site before moving your domain name or before your first purchase. Of course, the most important thing is that your domain name can describe your site content. As we mentioned, don’t choose complex, difficult to say and write names. Try to choose a domain name that briefly combines your brand name and product portfolio.
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