Uncategorized
28 February 2024
In recent years, the speed of websites has become a prominent topic not only for users but also for search engines. Users expect the websites they visit to open immediately, search engines try to predict user preferences, the use of mobile devices other than computers to access websites, and the advancement of web technologies have all contributed to the increasing importance of site loading speed.
The Core Web Vitals extension, extremely useful for site owners on this matter, provides significant information about site speed through metric reports. Operating fundamentally as a Google extension, Core Web Vitals performs advanced speed and performance tests for websites in a single area while also offering important advice to site developers on how to increase speed.
The concept of site speed explains how quickly the content on internet pages loads. Site speed is extremely important for Search Engine Optimization (SEO) as well; the higher the site speed, the more inclined users will be to navigate between pages. Otherwise, users may tend to close the site due to pages that load late, leading to a decrease in the “Bounce Rate” value in measurement metrics.
On the other hand, site opening speed is also crucial for search engine bots to navigate the site more comfortably and quickly and to perform indexing faster.
The dominance of the internet in every aspect of life has increased the importance of internet speed and SEO-compatible websites. Users should not encounter problems such as freezing, stalling, or long waiting times when they click on any web page.
To identify the main factors affecting site speed, you can benefit from Google’s Core Web Vitals extension and test the speed experience your website offers to your visitors. You should be able to read the data on factors affecting site speed, which can be checked through Google Search Console, correctly and take action accordingly. Let’s look at these elements together:
FCP value shows the time from when the page starts loading to when any part of the page content is displayed on the screen. This timing is green if it’s between 0-2 seconds, orange if between 2-4 seconds, and red if over 4 seconds.
LCP value is the time it takes for the largest content element visible on the screen to render. According to Google, the best LCP value for a webpage should be 2.5 seconds. Cumulative Layout Shift (CLS) CLS metric is the total of all layout shifts that happen unexpectedly during the page’s load lifecycle. This metric actually represents a new button that appears due to a loading issue when you were about to press a certain button.
FID value measures the time when users first interact with your website and the response time of the browser to this interaction.
With the data provided by Core Web Vitals, you can offer the best experience to your visitors. If your website does not have the necessary speed values, you should first check your page’s speed value and apply suitable improvements. The simplest of these actions include CSS, JS optimizations, optimization of images, caching, and Gzip features.
If you have questions about site speed and need help interpreting the data correctly and taking action, you can contact CRM Media.
