What is Google EAT? Why is it Necessary for SEO?

What is Google EAT? Why is it Necessary for SEO?
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There are numerous websites on the internet. It is not just a requirement but a necessity for businesses that want to sell products and services to have a website. Additionally, there is a serious competition in the online world. Especially businesses in similar sectors aim to stay one step ahead by improving their websites to reach potential consumers and direct them towards making a purchase.

SEO, defined as search engine optimization, is a concept that holds importance for every business, regardless of its size – small, medium, or large. It contributes significantly to increasing brand awareness. Moreover, businesses attract visitors to their websites organically, which reduces Adwords budgets. It appeals to those considering long-term marketing efforts. Additionally, it enables businesses, especially through strategic SEO efforts, to obtain quality traffic.


What is Google EAT?

Google EAT should be expressed as E-A-T. It stands for the abbreviations of the English equivalents of expertise, authority, and trustworthiness criteria. These three criteria were announced by Google within the scope of search quality evaluation guidelines. They are important criteria for determining the overall content quality of websites.

E-A-T can be defined as the use of data related to expertise, authority, and trustworthiness obtained from websites by Google to make search results much more efficient. With the data obtained through E-A-T, Google understands whether a site is reliable or not. Moreover, it ensures the most accurate information about the existence of an expert and authoritative website in its field.


What are the E-A-T Criteria?

The EAT criteria can be explained as follows:

  • Expertise: The person writing any content on the website must be an expert on the subject in question. Google attaches great importance to expertise. It is important for websites that want to gain Google’s trust to have their content prepared by experts.
  • Trustworthiness: There are some elements that determine the trustworthiness of the website in the eyes of Google. In this regard, sections such as about us, imprint, privacy policy, and contact must definitely be included on a website.
  • Authority: Authority holds an important place among EAT criteria. It is important that the links to the website and articles mentioning the brand come from reliable sources. Google gives a rating to the site based on authority criteria.


Why is EAT Necessary for SEO?

Google has made some explanations regarding EAT criteria. It has stated that the EAT concept does not directly affect the search results of any website. However, this does not mean that there is no relationship between EAT and SEO. EAT criteria indirectly affect search quality evaluators. People trusting the brand, consuming the content on the site safely, and making positive comments about the brand on the internet are extremely important.

When Google Search Quality Evaluators give a positive vote to any website, Google will use these evaluations to determine search results. As a result, the website will be rewarded in the long term thanks to Google EAT. Both the business and the website will gain credibility.


How to Optimize According to Google EAT Guidelines?

It is important for businesses to pay attention to some points regarding optimization.

  • Professional documents related to the business should be published.
  • Both real and quality content should be provided.
  • Content should be regularly updated.
  • Feedback and evaluations regarding the site should be obtained from visitors and customers. A Wikipedia page related to the brand should be created.
  • Pages such as cookie and privacy policy, KVKK Information Text should definitely be included on the website.
  • There should be a forum on the site. This creates a platform where visitors can exchange ideas.

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