As of 2020, TikTok has emerged as a popular social media application, making its mark among the major digital markets’ trends. Many brands targeting younger audiences have successfully used TikTok to reach their customers with their products or services. TikTok advertising services also offer significant opportunities for its users. By meeting certain conditions, you can advertise on TikTok and gain substantial benefits from this platform, which boasts a large number of daily active users.
On the other hand, following any user is not a prerequisite to watch the diverse, entertaining videos on the TikTok app. This aspect makes it a highly preferred application. To watch videos within the app, one only needs to visit the “Discover” page or search using a specific hashtag. TikTok, which was introduced to users in its beta version in 2019, initially partnered with prominent brands like Apple and Nike, broadcasting their advertisements. So, how can one advertise within the TikTok app? Let’s take a closer look.
Creating a TikTok Advertising Account
To advertise within the TikTok app, you first need to be accepted into the advertising account. Necessary registration processes should be completed on the TikTok advertising page, followed by logging in.
After opening an advertising account, the next step is to navigate to the campaign tab from the advertising dashboard and click on the create button. A target is set depending on the campaign selection. Also, you are asked to name your campaign on this page. After naming the campaign, a total budget is defined, which must be at least $500.
Then, the area and target audience for the advertisements are selected. The target setting stage includes many different parameters such as gender, age, location, interest, and device. You can choose any of these parameters based on your preferences.
After setting the target, you must specify how much budget you allocate for each advertisement. Additionally, the time and date for the advertisements to be broadcast are determined at this stage.
Moreover, the TikTok advertising service includes a feature called budget pacing. This feature determines how the budget will be spent over the duration of the ad’s broadcast. For example, if the standard publication option is activated, the budget is spent evenly throughout the campaign.
Following these steps, the target audience for the advertisements to be broadcast is determined. Depending on preference, one can choose options like clicks or impressions to publish the ad.
The final step in the TikTok advertising application is creating the advertisement to be broadcast. The advertisements to be published can be horizontal, vertical, image-based, or square.
