Responsive Design: What Is It? Why Is It Important?

Responsive Design: What Is It? Why Is It Important?
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Responsive design, which first emerged in 2010 and is known as adaptive web design, has become widely used not only globally but also in our country. Especially before this design, when accessing websites from mobile devices, information couldn’t be properly positioned on the screen during navigation, but with responsive design, texts and images are now fitted to the screen width accordingly. If you’re wondering “What is responsive design and why is it important?” here are the details…

Why Is Responsive Design Important?

The experience of visitors who will use websites through mobile devices is extremely important. Therefore, using a design that will facilitate easy navigation between site pages is of great importance. Ensuring that users who visit the website view the pages in a mobile device format rather than desktop format in a compatible manner increases the duration of website visits.

The shift in internet usage from computers to smart devices nowadays highlights the importance of responsive design. When designing a website, attention should be paid to making the site mobile-friendly and using responsive web design in terms of correct content placement.

Why Should We Use Responsive Design?

Users who access the internet via mobile devices may encounter problems viewing the information they are looking for if a suitable mobile-friendly design is not used. Especially in websites that are not mobile-friendly, content may be displayed as small texts and images in one corner of the screen. In this case, the user will have to zoom in and scroll to the end of the sentence to read the information they want. Also, the limitation of available space negatively affects the performance of the site, making it unable to meet the needs of visitors to the website.

One of the most important features of responsive design is that when internet access is provided from mobile devices such as tablets or smartphones, the text, images, and other content on the website are automatically reshaped according to the screen width. In this context, responsive design dimensions can be designed at different levels, such as 0-480, 481-768, 769-1279, and 1280+.

Conveniences and Advantages of Responsive Design

The importance of responsive design, which offers ease of use, becomes more understandable when its advantages are examined:

  • Ease of use

The most important convenience of responsive design is that its usage is simple. Since not every detail is included like websites opened with computer browsers, visitors encounter the simplest form of the website. Thus, the most important sections are determined with the help of responsive design, preventing visitors from being overwhelmed with unnecessary details. This also contributes positively to website traffic.

  • Easy maintenance

Responsive design not only provides user convenience but also provides administrative convenience. Being visible on all mobile devices under a single domain name will also make it easier to maintain your website. Thus, there is no need to deal with many sites built on different domain names.

  • Low cost

Using different designs for each device can be costly for website owners. When additional domain and hosting costs are added, a significant budget may be required. However, responsive design eliminates additional costs, allowing for better results with less budget.

  • Search engine optimization

Whether it’s an e-commerce site or a blog, the ultimate effort of website owners is to attract more users to the site. The only way to do this is to have a search engine-friendly design. Thanks to responsive design, which also has a valuable place for SEO, you can increase the traffic to your page.

If you also want to transform your website to be compatible with mobile devices and increase your traffic with responsive designs that fully meet user requests, you can contact CRM Media.

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